GEAR UP Hawai'i conducts a comprehensive multi-media campaign that promotes the importance and accessibility of college. Our efforts include promoting the month of January as College Awareness Month, sponsorship and co-sponsorship of public events, and advertisements on television, radio and print media. To complement our mass media campaign, we employ grassroots strategies, leveraging existing relationships between families and community organizations. We also co-sponsor events such as College Goal Sunday, college fairs, and college planning workshops that are free and open to the public. We
contribute resources for various publications such as parent guides, career and college guides, and financial aid assistance booklets.
Our media efforts target low-income middle and high school students, their parents, and their communities. Through our public awareness campaign, we hope to increase a family’s educational expectations and their knowledge of postsecondary options, preparation and financing.
